Why coporate identity is important – even to small businesses.

Corporate Identity n

Elements that make up the visual identity of your 
company’s marketing materials such as; logo, 
type style, colour, graphic language, images and 
tone of voice.

 

5 reasons why corporate identity is important for ALL businesses

1. It communicates the personality of your company – who you are, what you stand for and
how you go about your business.
2. Builds trust – The consistent appearance of marketing 
materials gives the sense of a well established and 
respectable business
3. People remember things they see again and again– repetition 
and consistency will mean better recall
of your business
4. Gives a sense of reliability – Investing in your company’s corporate identity tells your customers you intend
to 
stick around
5. Attracts more customers – people will always gravitate toward a well polished professional looking company 
who take pride in their appearance

Your marketing is often the first point of contact a potential customer will have with your business
and is often the driving factor to contact you – it is important you put your best representation forward at all times.

Quick test?

Gather all your marketing materials together and run 
through the checklist below:

  • What messages is your business communicating across these materials: Is it clear what your business does and how it goes about doing it?
  • Who are you communicating to? Do you have representation in all the areas they would be likely to look?
  • Does ALL my collateral have a professional look & feel?
    – Is it consistent? Concise? Well presented?
  • How do my communications stand out from the crowd of competitors?
  • Would I trust this business if I was a new customer?

 

If you were unsure at any of these points now might be a good time to contact a graphic designer to help get your corporate identity back on track.

To download the e-flyer of this article please click here.

BoldByDesign_Corporate_identity-1

By Angie Burgess

About the author

My name is Angie & I am the creative mind behind Bold By Design. I believe good design in marketing is about much more than making a pretty postcard - it is about creating engaging and communicative pieces that ultimately get results.

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