Creative Marketing n
the action or business of promoting and selling products or services in an original manner by stimulating the imagination and attracting the attention of prospective customers.
4 key things your marketing needs to do
1. Stand out
2. Be memorable / worth keeping
3. Be professional
4. Create a personality for your company
Your marketing is often the first point of contact a potential customer will have with your business
and is often the driving factor to contact you.
how?
- Be Bold! Being bold doesn’t have to mean crazy, glitzy or loud, it can simply mean being
brave enough to go beyond conventional thought or action – in other words be a little creative! - Simplify – clear, simple communication will help your message stand out and be memorable
tips
Do your brochures stand out on a crowded desk?
It could be how it arrived, the shape, the size or what its made from. Making it interesting or useful
ensures it stays on their desk or it’s remembered first when they need your service
Advertise often in places relevant to your business – constant repetition is key
People remember what they see day in day out. If your ads or signs are in their vision again and again
they will more easily recall your business when they require your particular service
Unless you’re going for the earthy look always use colour print and decent white paper/card
It simply says higher quality! People automatically trust something that seems like it is of high quality. That includes your marketing materials!
Sponsor community events – put simply – everybody loves a giver!
Is your signage communicative and easy to read?
Does it stand out? If a prospective client was going past at speed would they be able to gather atleast your company name and a gist of what you do to look you up on the internet?
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By Angie Burgess
